The mechanism
Part of every Premium subscription pool is distributed to game creators based on how much time Premium members spend in their experiences. Creators see it in the dashboard as Engagement Based Payouts — Robux arriving daily without any purchase happening in-game.
What drives the number
Two levers: how many Premium players you attract, and how long they stay. A game that hooks Premium-heavy audiences (tycoons, simulators, role-play) sees steady payouts per 1,000 engaged hours. The payout rate floats with the overall pool, so month-to-month comparisons matter more than single-day numbers.
Designing for premium retention
Because the metric is engaged time, the same features that make games sticky — progression loops, daily rewards, social spaces — raise premium payouts. Some games add premium-only perks (bonus currency multipliers, exclusive areas); the storefront rules require those perks to be cosmetic or convenience-based rather than pay-to-win power.
