In Studio
Build in Roblox Studio, then File → Publish to Roblox As… — choose a name, description and your target (new experience or group). Every later update uses the same flow; Studio keeps a version history so you can roll back a broken build. Test in Studio’s play mode and in a private server before going public.
The storefront matters
Players judge in two seconds: upload a clean 1920×1080 icon and three gallery screenshots that show real gameplay, write a description with the first line carrying the hook, and set the correct genre and devices. Experiences with honest, bright visuals convert dramatically more first clicks than default thumbnails.
Launch settings
Set monetization (gamepasses, developer products) after the experience is stable, enable team create if collaborating, and decide server size — smaller servers (15–25) feel more social, larger ones suit simulators. Private servers have their own price toggle and are a common early revenue line.
